Publicom: Experts surveyed on quality in the media
The media consulting firm Publicom surveyed experts from the media and communications industry on the topic of «Quality in the Media.» A clear majority of the experts believe that there are both negative and positive developments.
The respondents see an improvement in user convenience and up-to-dateness, for example. The majority of the panel also saw no deterioration in the presentation of different opinions and perspectives. This is not the case for technical accuracy, which may have suffered as a result of the improvement in topicality: Four-fifths of the experts surveyed see a deterioration here. The majority also believe that there has been a deterioration in terms of topic relevance, expertise, research accuracy, source transparency and background information.
The experts believe that journalistic quality is least at risk in the SRG media and the trade and specialist press. Radio DRS in particular enjoys a dazzling image. The Sunday press also appears to be less threatened by a loss of quality. On the other hand, almost three quarters of the experts surveyed see at least some threats to the regional daily press. The situation is even worse for the online media and private radio stations, and the private television stations and commuter newspapers appear to be most at risk.
About the study
Publicom, which specializes in media research and consulting, regularly publishes the results of a survey of experts under the name "Delphinarium". Over forty experts from media companies as well as representatives from advertising, media journalism, communication science and corporate communications take part in the panel.
The experts believe that journalistic quality is least at risk in the SRG media and the trade and specialist press. Radio DRS in particular enjoys a dazzling image. The Sunday press also appears to be less threatened by a loss of quality. On the other hand, almost three quarters of the experts surveyed see at least some threats to the regional daily press. The situation is even worse for the online media and private radio stations, and the private television stations and commuter newspapers appear to be most at risk.
About the study
Publicom, which specializes in media research and consulting, regularly publishes the results of a survey of experts under the name "Delphinarium". Over forty experts from media companies as well as representatives from advertising, media journalism, communication science and corporate communications take part in the panel.
