Wemf: Advertising volume up 11.7 percent in November
The Swiss press was able to run significantly more advertisements in November. According to Wemf AG for Advertising Media Research, advertising revenue rose by 11.7 percent compared with the same month last year, reaching 173 million francs.
Of this total, 14.1 million francs were spent on job advertisements (+14.0 percent), as detailed in Friday's communiqué. Real estate advertising (CHF 5.1 million) was down 3.1 percent, while commercial/other advertising (CHF 141.0 million) increased by 13.2 percent. Leaflet inserts (CHF 12.8 million) recorded an increase of 1.4%.
By media type, the daily press (+15.8%), the specialty press (+25.5%) and the trade press (+13.1%) recorded above-average growth. Only the regional weekly press (-3.6%) and the Sunday press (-8.7%) recorded losses, with one more Sunday in the same month of the previous year.
had fallen.
By media type, the daily press (+15.8%), the specialty press (+25.5%) and the trade press (+13.1%) recorded above-average growth. Only the regional weekly press (-3.6%) and the Sunday press (-8.7%) recorded losses, with one more Sunday in the same month of the previous year.
had fallen.
