Klaus Peter Mager moves from Swatch to By the Way Communications
Klaus Peter Mager is making the switch from the client side to the agency side. The former vice president and head of the international communications department at Swatch, based in Biel, will join By the Way Communications in Bern on January 1, 2011, as a partner and member of the executive board.
Mager has been working in the communications industry for 15 years (for companies such as Swatch, Ikea and Farner PR). The 38-year-old from Fribourg brings international clients from the extreme sports scene and the fashion industry with him for a successful start, as detailed in a press release. Further national mandates are on the horizon for the coming financial year. "We have made no secret of the fact that we have wanted to hire Klaus Peter Mager for some time. Now we are both proud and delighted that he has chosen us. We have known each other privately and professionally for many years and greatly appreciate his experience and expertise," says Stefan Herrmann, a long-standing partner at By the Way Communications.
