Everything about all digital media
The pace of change in digital media is rapid: the Internet has been followed by social media, tablets, augmented reality, and apps. The convergence of media formats means that, in the future, everyone will have to be versatile. The Media Institute and IAB Switzerland are jointly organizing a course program on digital media.
It's hard to keep track of everything. One participant at a recent conference on apps at the Media Institute put it in a nutshell: "We've only just got our website under control and now we have to deal with apps and social media." If you want to communicate professionally and invest responsibly in digital media, you need to keep learning. The Media Institute and IAB Switzerland are jointly offering a compact seminar for the first time for anyone who wants to gain an overview of the latest digital tools and platforms.
360-degree view
The course does not just deal with individual areas such as social media. It shows the functions of the new instruments in combination with traditional media. Communication goals can be achieved with a consistent 360-degree view. Whether it is journalism, advertising or PR, the use of digital media is integrated into cross-media strategies in this seminar.
The course deals with the development of content for journalistic and commercial communication and its marketing. It provides basic knowledge of the current possibilities, the technical requirements and the legal framework. The in-depth seminars also provide knowledge about practical work.
This continuing education course teaches the current basic knowledge of digital media in a compact and intensive manner. It covers the development of journalistic and commercial digital media offerings, forms of production and marketing, the development and application of editorial systems, distribution channels and billing instruments from all perspectives. The development of digital media is discussed from a technological, cultural and economic perspective.
From professionals for the practice
The course is taught by experienced lecturers with a strong practical focus. It is aimed at people working in the media, communications and developer industries, users and newcomers to interface functions in production, marketing, advertising, IT, consulting, etc. as well as anyone interested in digital media.
The course consists of a three-day beginners' seminar and four in-depth days. These can also be booked individually. Attendance of the entire course can be completed with a certificate after a successful transfer test, attendance of individual days is confirmed with a certificate.
Josefa Haas, Head of the Media Institute
360-degree view
The course does not just deal with individual areas such as social media. It shows the functions of the new instruments in combination with traditional media. Communication goals can be achieved with a consistent 360-degree view. Whether it is journalism, advertising or PR, the use of digital media is integrated into cross-media strategies in this seminar.
The course deals with the development of content for journalistic and commercial communication and its marketing. It provides basic knowledge of the current possibilities, the technical requirements and the legal framework. The in-depth seminars also provide knowledge about practical work.
This continuing education course teaches the current basic knowledge of digital media in a compact and intensive manner. It covers the development of journalistic and commercial digital media offerings, forms of production and marketing, the development and application of editorial systems, distribution channels and billing instruments from all perspectives. The development of digital media is discussed from a technological, cultural and economic perspective.
From professionals for the practice
The course is taught by experienced lecturers with a strong practical focus. It is aimed at people working in the media, communications and developer industries, users and newcomers to interface functions in production, marketing, advertising, IT, consulting, etc. as well as anyone interested in digital media.
The course consists of a three-day beginners' seminar and four in-depth days. These can also be booked individually. Attendance of the entire course can be completed with a certificate after a successful transfer test, attendance of individual days is confirmed with a certificate.
Josefa Haas, Head of the Media Institute
