Metzgerlehner: Online campaign for Phonak hearing aid realized
Phonak has commissioned Metzgerlehner to create an online campaign for the Naída hearing aid. Under the slogan "1000 reasons for Naída", the advantages of the product are brought closer to business and end customers.
In an online competition, customers are asked to give their own reasons for choosing Naída. The aim is for the target group to become ambassadors for the brand and for the campaign to take on a life of its own. On a page set up for the social media campaign Facebook site as well as under 1000reasonsfornaida.com new uploads will regularly dramatize the importance of good listening to the target group.
Responsible at Phonak: Ora Bürkli (Vice President Product Marketing), Marc Menendez (Marketing Manager Power & Pediatrics), Sonia Torre (Marketing Communication Manager). Responsible at Metzgerlehner Worldwide Partners: Felix Dammann (Creative Direction), Patrick Meyer (Creative Direction/Text), Bàlint Dobozi (Digital), Joceline Strebel (Graphics), Silvan Metzger and Silvan Hafner (Consulting).
