Ogilvy & Mather: Continued commitment to the ASRA Foundation
Ogilvy & Mather Zurich continues to support the ASRA Foundation («Action for Self-Reliance and Alternatives»). This year, the advertising agency redesigned the foundation’s website and organized a Christmas fundraising campaign.
The Swiss-based ASRA Foundation is active in New Delhi and has been helping disabled children in the slums of the Indian metropolis since 1995. This year, the appeal for donations comes in the form of a one-legged cake. The foundation's website has also been redesigned and a short film about ASRA's activities in New Delhi has been edited. With the new appearance, the foundation and agency want to give the concerns of the young people affected more space and presence and attract attention to the individual projects.
Ogilvy & Mather has been running a fundraising campaign for ASRA every Christmas for the past five years. In this campaign, the agency's clients help determine the amount of the donation, for example by writing a Christmas story, folding an origami Santa Claus or similar activities. For each customer contribution, the agency donates a certain amount of money to ASRA.
Ogilvy & Mather has been running a fundraising campaign for ASRA every Christmas for the past five years. In this campaign, the agency's clients help determine the amount of the donation, for example by writing a Christmas story, folding an origami Santa Claus or similar activities. For each customer contribution, the agency donates a certain amount of money to ASRA.
Responsible at the ASRA Foundation (Switzerland): Martin Ungerer, Jakob Schmid and Andreas Hünerwadel. Responsible at O&M: Thomas Bolliger (CD), Priska Meyer (Art Direction), Fabian Küchler (Text), Harald Kleiner (Production), Patricia Ottinger (Consulting).
The website was programmed by Christian Tanner, the film was edited by the film and photo production company Abaku and the graphics were created by Stephanie von Ophuisen from O&M.
