Donation advertisements for new Greenpeace ship Rainbow Warrior lll
Hundreds of free classified ads are currently posted on bulletin boards at construction supply stores and supermarkets from Geneva to Zurich. The title of these classified ads, disguised as private listings, reads «Ship parts starting at 5 francs.» The ad, disguised as a bargain, is a call from Greenpeace to participate in a ship project.
If you dial the handwritten telephone number on the tear-off slips, you will hear a German or French voice encouraging you to make a contribution to the construction of the new Rainbow Warrior lll. A donation is possible for as little as 5 francs and is intended to help Greenpeace rejuvenate its ageing fleet. The advertisements, which show a typical part of a ship, will also be placed as small ads in various weekly newspapers. The aim of the campaign is to finance the construction of a modern, ecological ship that is specially tailored to the needs of the environmental organization, according to a Greenpeace press release.
As the organization does not receive funding from governments, economic powers and politicians, it relies on private donations. To date, 12 million francs have already been pledged to the organization. Greenpeace Switzerland would like to raise 1.7 million of the remaining 18 million. This amount is to be raised through the ongoing campaign over the next few months. Greenpeace has set up a website where direct donations for a specific part of the ship can be made online. Curious visitors can take a look at the shipyard in Amsterdam, where the ship is currently being built, via Livecam. The website and the guerrilla campaign were developed and launched in collaboration with Zurich-based Rebel Communication.
The ship will not only be used for the organization's activities, but will also provide a place for scientists to carry out and document their environmental analyses directly on board. In addition, thanks to a satellite-based communication system on board, live images from the scene of the respective environmental crime will be sent directly from the ship to the media all over the world. Even if the Rainbow Warrior lll is attacked and boarded as an unwelcome guest, it can continue broadcasting from a steel-walled radio and server room.
As the organization does not receive funding from governments, economic powers and politicians, it relies on private donations. To date, 12 million francs have already been pledged to the organization. Greenpeace Switzerland would like to raise 1.7 million of the remaining 18 million. This amount is to be raised through the ongoing campaign over the next few months. Greenpeace has set up a website where direct donations for a specific part of the ship can be made online. Curious visitors can take a look at the shipyard in Amsterdam, where the ship is currently being built, via Livecam. The website and the guerrilla campaign were developed and launched in collaboration with Zurich-based Rebel Communication.
The ship will not only be used for the organization's activities, but will also provide a place for scientists to carry out and document their environmental analyses directly on board. In addition, thanks to a satellite-based communication system on board, live images from the scene of the respective environmental crime will be sent directly from the ship to the media all over the world. Even if the Rainbow Warrior lll is attacked and boarded as an unwelcome guest, it can continue broadcasting from a steel-walled radio and server room.
