Caught Our Eye: Mirror, Mirror
For nearly half a century, Kurz jewelry and watches have been making Swiss women even more beautiful. With its carefully selected pieces, this long-established store helps its customers accentuate their own style and highlight their personality.
The company’s advertising is also intended to continue meeting these aesthetic standards. With its multi-award-winning «I Am Beautiful» campaign, JWT + H + F has been making waves since 2005. The new campaign builds on this successful brand concept and directly involves consumers in the process. In the role of a silent observer, the consumer witnesses real people discovering their own beauty with style and elegance. This approach also gains credibility through the choice of models. Deliberately, the billboards do not feature interchangeable catalog beauties, but rather real women with their own unique, fashionable looks. The new campaign can be seen on billboards in major cities in German-speaking Switzerland, in print media relevant to the target audience, and online.
