Award-winning slope quality

The Adelboden-Lenk ski region interest group is launching a new TV commercial. The film replaces the previous, somewhat outdated "Adelboden Lenk ...dänk!" commercials. The new spot uses funny little gnomes to focus on the outstanding quality of the pistes and thus also on safety. The claim has been replaced with "We simply do everything for our business". The spot focuses symbolically on the quality of the slopes, which has already received several awards in Europe, for example the "Ski-Areatests" seal of quality. This added value is visualized by hard-working little helpers who are hidden around the slopes and immediately get the slopes back into shape after every skier. The spot created by Habegger is flanked by activities with cooperation partner Ikea. On four Saturdays, for example, the "original brownies" will be visiting Ikea Lyssach. pan