Advico Y&R: Message to the "Gringos Alpinos
Advico Young & Rubicam has persuaded Mexican ski star Pedro Labíno to endorse the sports magazine *Wider*.
In a series of radio spots, the Mexican national champion in slalom, giant slalom, super-G, downhill, combined, snowboard halfpipe, snowboard slalom and freeride communicates that he buys his equipment at Sportplausch Wider. Labíno tells all the "Gringos Alpinos" in the commercials that only in this sports store can he find a wide enough range of equipment to cover all his championship disciplines.
Autograph sessions with Pedro Labíno are also planned for a later date in Wallisellen.
Responsible for the Sportplausch Wider: Peter Wider (overall responsibility). Responsible at Advico Young & Rubicam: Markus Gut, Thomas Schöb (CD), Thomas Schöb (lyrics and direction); Selmi Tonstudio, Chris Grunder (sound engineering).
Spot Campeon
Spot Freeride
Spot ski boots
Spot Matterhorn
Spot avalanches
Spot Echo
Spot Website
Autograph sessions with Pedro Labíno are also planned for a later date in Wallisellen.
Responsible for the Sportplausch Wider: Peter Wider (overall responsibility). Responsible at Advico Young & Rubicam: Markus Gut, Thomas Schöb (CD), Thomas Schöb (lyrics and direction); Selmi Tonstudio, Chris Grunder (sound engineering).
Spot Campeon
Spot Freeride
Spot ski boots
Spot Matterhorn
Spot avalanches
Spot Echo
Spot Website
