SFLB for Swisscanto: With a pet to fund units
SFLB has created an online contest for Swisscanto. Anyone who submits a photo of themselves and their pet can win mutual fund shares worth a total of 10,000 francs.
The theme of the competition, which is being advertised on various websites and via various cantonal banks and Bank Coop, ties in with last year's fund promotion by Swisscanto. Under the motto "the right partner makes you happy", a campaign was launched that focused on the analogy between investment products and pets. What is true for pets is also true for investment funds: the right choice is crucial, according to the advertisers. The website is now available Swisscanto-partner.ch to upload your own photos, rate others or win one of five Sony digital cameras in the additional partner memory.
Responsible at Swisscanto: Sibylle Mangold (Head of Service Marketing), Monika Hartmeier (Project Manager Marketing). Responsible at Spillmann/Felser/Leo Burnett: Reto Clement (AD) Christian Stüdi (Text), Patrick Suter (CD), Ivana Giannakis, Sarah Kappeler, Pam Hügli (Consulting); Update (Online).
