Swiss press increases advertising revenues
In October, the Swiss press sold significantly more advertisements: compared to the previous year, revenue rose by 13.2 percent to 164.3 million francs. However, this October had one more Sunday than last year.
As a result, the Sunday press saw the strongest growth. Its advertising revenue increased by 42%. However, the daily press, which dominates the print media, also increased by 13.4 percent. This was announced by the Wemf for Advertising Media Research on Friday. The specialty press, the general press and the financial and business press also posted gains
By contrast, the regional weekly press and the trade press reported fewer advertisements.
Job inserts in particular grew in size, with an increase of 10.2 percent. Advertisers also placed commercial/other advertisements and brochure inserts more frequently, with increases of 14.9% and 6.3% respectively. There was less demand for real estate advertisements, which fell by 3.1 percent.
By contrast, the regional weekly press and the trade press reported fewer advertisements.
Job inserts in particular grew in size, with an increase of 10.2 percent. Advertisers also placed commercial/other advertisements and brochure inserts more frequently, with increases of 14.9% and 6.3% respectively. There was less demand for real estate advertisements, which fell by 3.1 percent.
