JWT+H+F: New campaign launched for Kurz jewelry and watches
JWT+H+F has been designing the "I am beautiful" campaign for Kurz Schmuck und Uhren since 2005. The new appearance is now intended to continue the successful brand idea and involves the consumer directly.
In the role of the silent observer, he witnesses how real personalities discover their own beauty with style and elegance. The advertising is intended to express the aesthetic aspirations of the traditional store to emphasize the personality of its customers with selected pieces. The choice of models is intended to contribute to the credibility of this realization: real women with an individual fashionable appearance, as the agency describes its subjects, rather than interchangeable catalog beauties, deliberately shine from the billboards.
The new campaign can now be seen in major German-speaking cities in Switzerland on posters, in print media relevant to the target group and on the web.
Responsible at KURZ Jewelry and Watches: Olivier Fabrikant (CEO), Liliane Müller (Head of Marketing). Responsible at JWT+H+F: Remy Fabrikant (overall responsibility), Enrico Bachmann, Grischa Rubinick (creative direction), Grischa Rubinick, Roger Dobmann (art direction), Rainer Bühler (strategy), Vanessa Lehmann-Spalleck (consulting), Juventino Mateo (photography), Virginia Maissen (styling). Responsible at Type Design: David Guntern (image processing).
The new campaign can now be seen in major German-speaking cities in Switzerland on posters, in print media relevant to the target group and on the web.
Responsible at KURZ Jewelry and Watches: Olivier Fabrikant (CEO), Liliane Müller (Head of Marketing). Responsible at JWT+H+F: Remy Fabrikant (overall responsibility), Enrico Bachmann, Grischa Rubinick (creative direction), Grischa Rubinick, Roger Dobmann (art direction), Rainer Bühler (strategy), Vanessa Lehmann-Spalleck (consulting), Juventino Mateo (photography), Virginia Maissen (styling). Responsible at Type Design: David Guntern (image processing).
