AYR: Single-family house on wheels
To promote its mortgage offerings, Baloise Bank SoBa had buses wrapped with advertisements. Advico Young & Rubicam transformed the vehicles into small, mobile single-family homes.
The message is: mortgages for almost every building project. The buses have been running in Solothurn, Grenchen and Olten since the beginning of November 2009.
Responsible at Basler Versicherungen: Jürg Moosmann (Head of Marketing), Marc Hallauer (Head of Marketing Communications), Marco Sauser (Baloise Bank SoBa, Head of Products and Marketing), Beatrice Mätzener (Head of Advertising, Sales and Marketing), Nicole Capobianco (Project Manager, Marketing Communications). Responsible at Advico Young & Rubicam: Markus Gut (overall responsibility), Philipp Skrabal (ECD), Andi Portmann (text), Isabelle Hauser (AD), Annik Weber (graphics), Pablo Koerfer, Tanja Mezan, Tom Hubli (consulting), André Reymond (image processing), Blue Horizon (litho).
