SBB markets advertising space on and in trains itself
In the future, SBB will manage the advertising space on and inside its trains itself. It will take over the Rail Tools division from Wigra MediaTools effective January 1, 2011.
Wigra employees working in this area will transfer to SBB on this date. This was announced by the railroad company on Friday. The partnership between SBB and Wigra had existed since 2002 for national traffic and since 2006 also for regional traffic. Advertising formats such as posters and screens in train stations will not be affected, the SBB statement added. For existing customers and partners, the takeover of the business unit by SBB will have no impact.
