Goldbach Interactive promotes Axa Winterthur's retirement plan
Goldbach Interactive has launched an online campaign for Axa Winterthur focused on retirement planning. The campaign is aimed at the 50-plus and 60-plus generations.
Since October 25, a friendly, serious Axa Winterthur retirement expert has been drawing attention to the retirement planning microsite Axa.ch/pensionierung via standard, special format and video banners. The flash-based, interactive video stage shows interested parties how the Swiss pension system is structured and how the assets saved can be used to secure the standard of living they are accustomed to after retirement. An interactive calculator shows the dependencies between the cost of living, savings rates and the time of retirement and guides the user to further information on retirement planning.
The video production was implemented completely digitally with the help of green screen technology and tracking points, which ensure the 3D effect, and was carried out in close collaboration with Imaculix. Goldbach Interactive was responsible for the conception, creation and implementation of the campaign. The media planning consists of a mix of high-reach general interest portals, special interest sites and performance elements.
The video production was implemented completely digitally with the help of green screen technology and tracking points, which ensure the 3D effect, and was carried out in close collaboration with Imaculix. Goldbach Interactive was responsible for the conception, creation and implementation of the campaign. The media planning consists of a mix of high-reach general interest portals, special interest sites and performance elements.
