iQ Management Center wants to save from loser jobs with a commercial

The agency at the airport has designed a cinema spot for the IQ Management Center. This is intended to show what happens if you don't attend secondary school after your apprenticeship.

The agency created the commercial under the slogan of the Eastern Switzerland further education institute that continuous learning is essential nowadays in order to get the good jobs.
The cinema spot can be seen in October/November 2010.
To the spot
Responsible at IQ Management Center: Martina Aebi (Head of School Secretariat). Responsible at Agentur am Flughafen, Altenrhein: Benita Sutter (concept/direction), Miriam Egli (text). Production: Dennis Ledergerber and Manuel Schneider (Visual Arts GmbH).

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