Luxury experience

The Zurich-based advertising agency Neutral won the pitch for Bucherer's communications account in spring 2010. The new image campaign shines under the motto "Experience Luxury". The subjects are "an important step towards the perception of Bucherer as a contemporary heritage house that combines grace and class with traditional craftsmanship and an understanding of service," explains Jörg Baumann, Director of Marketing and Sales. Michelle Nicol at Neutral sees the element of connection. The international luxury brand is the combination of passionate craftsmanship and an inspiring shopping experience. Bucherer combines joaillerie with haute horlogerie, precision with passion and tradition with zeitgeist. Bucherer positions itself as a house of these inspiring connections and consistently implements the concept with the integrated marketing platform in internal and external communication as well as in all media and markets. Founded in 1988, the company is now managed by Jörg G. Bucherer in the third generation and is both a creator of watches, jewelry and jewels and a retailer with 14 stores in Switzerland and an expanding presence in Germany and Austria. pan