Blue Spirit: Enrico Bachmann new Creative Director

Starting November 1, ADC member Enrico Bachmann will be responsible for creative direction at Blue Spirit. Most recently, the 46-year-old served as creative director at JWT+H+F.

After dropping out of medical school and graduating from the Communications Academy in Hamburg, Enrico Bachmann began his career as a junior copywriter in the 1980s at GGK Basel. Further stations were GGK Zurich, Scholz & Friends Hamburg, Lintas Hamburg and Weber Hodel Schmid. After four years as an independent copywriter and creative director, the Basel native took over as creative director of Grey's Swiss office in Zurich in 2003. Before joining Blue Spirit, Bachmann was Creative Director at JWT+H+F.
Bachmann has worked classically, online and promotionally for clients in sectors such as transport (Swissair, Thai Airways, SBB, BMW, Madza), media (Basler Zeitung, NZZ), service providers (Deutsche Bundespost), industrial goods (Habasit, Swissport, Gate Gourmet), cosmetics (Nivea, Fenjal, Elida Gibbs), pharmaceuticals (Bayer, Gaba), food (Ferrero, Kellogg, Schweizer Kochbutter, Cailler, Findus), retail (Media Markt Deutschland, Coop, ABM), finance & insurance (Deutsche Bank, Credit Suisse, XL-Capital, Helvetia Versicherungen) or consumer goods (Sony, Kleenex).

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