Last but not least: Bakom relies on zero tolerance for SRG wine advertising
SRG is now appealing to the Federal Administrative Court over a wine commercial that was objected to by the Federal Office of Communications (Bakom). In this specific case, SRG considers it disproportionate to be required to turn over the entire net revenue from the commercial to the federal government.
The commercial that Bakom objected to contained an unlawful sales offer: at times, the winery's Internet address and a telephone number for ordering were displayed. The film also referred to a limited special offer and price. The viewer was therefore not only offered a taste of alcohol, but also suggested where to buy it and at what price. However, SRG quickly established that this violated the ban on sales offers. The film was therefore adapted in consultation with Bakom and broadcast correctly, as spokesman Daniel Steiner explained at the request of the SDA news agency. According to Steiner, the wine advertisement only violated the ban on sales offers for a few seconds. In addition, it was the first alcohol advertisement broadcast by an SRG station after SRG was permitted to advertise beer and wine on February 1, 2010. In view of these circumstances, SRG now considers it disproportionate that Bakom wants to confiscate the entire net revenue for the commercial. These are in the region of CHF 160000. SRG now hopes that the sum will at least be significantly reduced by the appeal to the Federal Administrative Court.
