Travel24.com expands into Switzerland / TV advertising campaign launched
The publicly traded company Travel24.com is expanding into the Swiss online travel market. As part of its international expansion, the portal has undergone a major overhaul.
In particular, the search functions and the presentation of travel offers will be much more appealing. The launch in Switzerland will be accompanied by a TV advertising campaign on numerous Swiss private broadcasters and increased online marketing from March 10.
Internationalization is being driven forward by the new Travel24 Management Board and the majority shareholder, Leipzig-based Unister Holding. In Germany, Unister also owns Ab-in-den-urlaub.de, Fluege.de and Reisen.de, among others. Travel24 CEO Jan Valentin says that Switzerland is an attractive first foreign market due to its high purchasing power and manageable competition.
A revised logo in powerful blue and orange and the new claim "The best deals day after day" represent Travel24.com's claim to play a major role in the European travel market in the future.
Internationalization is being driven forward by the new Travel24 Management Board and the majority shareholder, Leipzig-based Unister Holding. In Germany, Unister also owns Ab-in-den-urlaub.de, Fluege.de and Reisen.de, among others. Travel24 CEO Jan Valentin says that Switzerland is an attractive first foreign market due to its high purchasing power and manageable competition.
A revised logo in powerful blue and orange and the new claim "The best deals day after day" represent Travel24.com's claim to play a major role in the European travel market in the future.
