Pitch win: Prime communicates for Feller
The Prime agency won a pitch held by the French conglomerate Schneider Electric. The Zurich-based agency was commissioned to handle media relations for the Swiss subsidiary Feller.
The aim of the media work is to make the Group and the "Schneider Electric" brand better known to the general public. The company wants to position itself as a specialist for energy management issues and a broad range of services ("from the power station to the socket"). To this end, Prime has developed a wide-ranging catalog of measures to address the public and business media in Switzerland and continuously provide them with information about Schneider Electric. The measures take into account both print and online communication channels and also showcase the company's CEO, Roger Karner, as the "face" of the Swiss subsidiary.
