Hesskisssulzersutter hires Grosis for the FCZ
To stay nice and warm this winter, Hesskisssulzersutter has come up with a very special campaign for FC Zurich: The agency Grosis—and all the other fans, of course—is calling on everyone to knit an FCZ wool scarf.
Advertisements in the FCZ media and online are calling for people to order knitting needles and wool from FCZ and then let their needles fly until November 26 and knit a fan scarf that is as creative as possible. From December 1, all submitted scarves will then be hung up in the FCZ fan store, where they can be admired.
Customers and fans alike will also have the opportunity to choose their personal favorite scarf during the Advent season. The three most beautiful scarves will be produced as merchandising articles for the FCZ fan store. In addition, the three most creative knitting artists will be able to watch a home match in one of the exclusive boxes. In addition, all competition participants will be invited to coffee and cake with FCZ President Canepa.
Responsible at Hesskisssulzersutter: Oliver Schneider (Creative Direction), Manuel Bächler (Art Direction), Dieter Boller (Text) and Lars Müller (Consulting). Photo: Jonathan Heyer. Responsible at FCZ: Ancillo Canepa (President), Christian Müller (Head of Marketing), Lorena Oliveri (Marketing), Andrea Paur (Merchandising).
Customers and fans alike will also have the opportunity to choose their personal favorite scarf during the Advent season. The three most beautiful scarves will be produced as merchandising articles for the FCZ fan store. In addition, the three most creative knitting artists will be able to watch a home match in one of the exclusive boxes. In addition, all competition participants will be invited to coffee and cake with FCZ President Canepa.
Responsible at Hesskisssulzersutter: Oliver Schneider (Creative Direction), Manuel Bächler (Art Direction), Dieter Boller (Text) and Lars Müller (Consulting). Photo: Jonathan Heyer. Responsible at FCZ: Ancillo Canepa (President), Christian Müller (Head of Marketing), Lorena Oliveri (Marketing), Andrea Paur (Merchandising).
