Noise: Looking for creative talent for 3M
This summer, the Zurich-based advertising agency Noise launched a collage contest for its client Scotch® 3M to seek out creative young talent from graphic design and art schools. Now, the agency and the technology company want to find out just how imaginative the entire Swiss population is.
Under the competition motto "Scotched today?", participants were able to give free rein to their imagination by cutting, gluing, painting, drawing and crafting. The 20 best works submitted were photographed and placed on the Scotchandart.ch microsite. On August 27, 2010, a jury at the Exil restaurant in Zurich awarded the best work from the 20 finalists with 5000 francs.
Now a second competition has been launched on October 1, this time a public competition. According to the agency, the entire Swiss population should now show how creative they are. With a cross-media strategy of advertisements, banners, publicity reports, media partnerships and cooperation with over 30 stationery shops throughout Switzerland, the aim is to address as broad a target group as possible and motivate them to take part and win a prize in the appropriate category (kids, young people, adults) every month until the end of February.
The works submitted will be published on the microsite on an ongoing basis at the beginning of November. The 1st to 3rd places in each category will be determined via online rating. In addition, 3M rewards the most creative collage each month with a vacation voucher.
Responsible at 3M: Priska Engelbogen (Head of Communications), Paola Fabbian (Head of Marketing), Stefan Marte (Product Manager). Responsible at Noise: Patrik Leuenberger (project management), Tanja Thurnherr (consulting), Claudio Knechtle (text), Frédéric Keller (art direction), Roman Kessler (graphics), Stefan Huissel (web).
Now a second competition has been launched on October 1, this time a public competition. According to the agency, the entire Swiss population should now show how creative they are. With a cross-media strategy of advertisements, banners, publicity reports, media partnerships and cooperation with over 30 stationery shops throughout Switzerland, the aim is to address as broad a target group as possible and motivate them to take part and win a prize in the appropriate category (kids, young people, adults) every month until the end of February.
The works submitted will be published on the microsite on an ongoing basis at the beginning of November. The 1st to 3rd places in each category will be determined via online rating. In addition, 3M rewards the most creative collage each month with a vacation voucher.
Responsible at 3M: Priska Engelbogen (Head of Communications), Paola Fabbian (Head of Marketing), Stefan Marte (Product Manager). Responsible at Noise: Patrik Leuenberger (project management), Tanja Thurnherr (consulting), Claudio Knechtle (text), Frédéric Keller (art direction), Roman Kessler (graphics), Stefan Huissel (web).
