Publicis: Understanding the station with NZZ Folio

The October issue of NZZ Folio is dedicated to Zurich main station. Reading the stories provides insights into the station that would normally remain hidden when getting on or off the train or commuting. Publicis has created a small campaign that communicates the content of the magazine in an informative and entertaining way.
Responsible at Publicis: Ralph Halder (CD), Albert Matzinger (copywriter), Daniel Kobi (AD), Sonja Gross (graphics), Sabrina Elsässer (consulting). Responsible at NZZ Folio: Daniel Strobel (Head of Magazine Publishing), Milena Andretta, (Marketing).
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