With esprit into the spring

Daisy Lowe (21) is the daughter of singer Pearl Lowe and Bush frontman Gavin Rossdale. She already modeled as a small child and was signed by the Select agency at the age of 15. Since then, Lowe has appeared in Glamour, Myself, Vogue and other well-known fashion magazines. Julia Restoin-Roitfeld (29) is the daughter of Carine Roitfeld, editor-in-chief of the French edition of Vogue. She has made a name for herself primarily as the muse of US designer Tom Ford.

Lowe posed in a car junkyard near Los Angeles for the Esprit brand "edc". Under the title "Traveling Together", photographer Barnaby Roper Caldbeck captured the thrilling experience of breaking new ground. At Lowe's side, her boyfriend Will Cameron, singer and model, cuts a fine figure. Cameron presents the edc men's collection together with Ash Stymest and Sam Way, the shooting stars among the men's models.
Dead cars for new paths
Restoin-Roitfeld stood in front of the camera with a larger group of models for Esprit's women's casual collection. The subjects, which show the models in the Californian desert, are based on the Esprit campaigns from the early 1990s. This is a playful take on the brand's tradition, which stands for activity and coolness.
The production of the campaign subjects took place around Los Angeles and lasted a total of ten days. The campaign was conceived and implemented by Glampr.com from Los Angeles, an agency that also looks after a number of Swiss clients.
And why a shoot in California? Esprit has its origins in this state. Founders Susie and Doug Tompkins drove their car all over California selling home-made clothes. The first customers were enthusiastic - and Esprit was born.
Anne-Friederike Wilhelm

Daisy Lowe and her boyfriend Will Cameron for edc.