Bohnenblust, Haas: Umbrella campaign realized for Reka
Reka is launching an umbrella brand campaign in mid-October 2010 with the aim of raising the profile of the brand and making the Reka system better known. Hildegard Fässler, Peter Spuhler, Toni Brunner, Ruedi Noser, Christophe Darbellay and Hans Grunder were engaged for the campaign developed by the Zurich agency Bohnenblust, Haas under the motto "Everyone agrees on Reka".
85 percent of the Swiss population are familiar with the non-profit organization Reka and the Reka-Checks. However, very few people know what makes Reka so unique and socially valuable, according to a press release. An umbrella brand campaign aims to change this and make the Reka system better known.
According to the press release, Reka is reflecting on its roots for the campaign idea: Reka was founded in 1939 shortly before the outbreak of the Second World War. During this difficult and existentially threatening time, responsible politicians, business and trade union leaders began to seek common ground and replace confrontation with cooperation. The pairs of parliamentarians Hildegard Fässler and Peter Spuhler, Toni Brunner and Ruedi Noser, Christophe Darbellay and Hans Grunder are intended to reflect this situation. Politicians who generally represent opposing interests and party opinions are working together for a good cause such as Reka. Their central statement is: "Everyone agrees on Reka".
The advertisements can be seen in various business media from mid-October to the end of November. The parliamentarians donated the model fee of CHF 1,000 to charitable organizations of their choice.
According to the press release, Reka is reflecting on its roots for the campaign idea: Reka was founded in 1939 shortly before the outbreak of the Second World War. During this difficult and existentially threatening time, responsible politicians, business and trade union leaders began to seek common ground and replace confrontation with cooperation. The pairs of parliamentarians Hildegard Fässler and Peter Spuhler, Toni Brunner and Ruedi Noser, Christophe Darbellay and Hans Grunder are intended to reflect this situation. Politicians who generally represent opposing interests and party opinions are working together for a good cause such as Reka. Their central statement is: "Everyone agrees on Reka".
The advertisements can be seen in various business media from mid-October to the end of November. The parliamentarians donated the model fee of CHF 1,000 to charitable organizations of their choice.
