McCann Erickson launches new look for 24 heures
A new look with a new agency. After McCann Erickson won the pitch for the Edipresse publishing group, the agency’s Geneva office is now implementing the campaign for *Les 24 Heures*’s new brand identity.
In order to convey reader proximity and the credibility of the brand to the public, journalists were used as testimonials to convey the message. The campaign aims to give the newspaper's creators a face, bring them closer to the public and showcase their passion for the journalistic profession. This is underlined by the headline "Journalist at 24 heures and proud to write for you".
"24 heures dans la vie des Vaudois" is the new claim of the audience-oriented multimedia brand. The offer that 24 heures provides its readership as a multiple source of information also appears in the packshot.
In addition to print, posters and TV, the campaign also covers radio and online advertising.
"24 heures dans la vie des Vaudois" is the new claim of the audience-oriented multimedia brand. The offer that 24 heures provides its readership as a multiple source of information also appears in the packshot.
In addition to print, posters and TV, the campaign also covers radio and online advertising.
