Celebrating together brings more
Aldi has been a part of everyday life in Switzerland for five years. Contexta is joining in the celebration.
That's how fast time flies. Aldi has already been in Switzerland for five years. And with great success. To mark its anniversary, the company wanted a campaign that would express Aldi Suisse's connection with Switzerland. The idea: Aldi Suisse does not celebrate itself, but other anniversaries. Over 1200 associations and institutions that were also celebrating a milestone anniversary responded to an appeal.
The ten main winners will now be celebrated by Contexta in a large-scale poster and advertising campaign. And, of course, they will be presented with a suitable item from the range. The main winners will also receive an anniversary party sponsored by Aldi with a total value of half a million francs. With this sympathetic and generous gesture, Aldi Suisse is generating a lot of goodwill throughout Switzerland. Aldi Suisse has cleverly selected the beneficiary associations to appeal to a wide range of population groups.
With sales of 1.2 billion, Aldi Suisse is already the fifth-largest retailer in Switzerland. The company from Germany goes back to a "Tante Emma" store founded in Essen in 1913. This was run by the mother of Karl and Theo Albrecht. After the war, the two brothers took over their parents' business and soon opened a larger store. They continued to expand and by 1950 had grown into a small grocery chain of 13 conventional stores. In 1960, the year of the split into Aldi Nord and Aldi Süd, there were already 300 stores. Due to the rise of self-service supermarkets in West Germany, sales in the Albrecht brothers' very small convenience stores also stagnated in the early 1960s. "Parlor stores" no longer had a future and were constantly losing more sales to supermarket chains. In order to find a way out of this critical situation, Karl and Theo Albrecht also turned to the "supermarket" sales type from 1960 onwards. Today, the Aldi Group operates around 7,000 stores in Europe and around 1,200 stores in Australia and the USA. On average, one store is added somewhere in the world every week.
Andreas Panzeri
The ten main winners will now be celebrated by Contexta in a large-scale poster and advertising campaign. And, of course, they will be presented with a suitable item from the range. The main winners will also receive an anniversary party sponsored by Aldi with a total value of half a million francs. With this sympathetic and generous gesture, Aldi Suisse is generating a lot of goodwill throughout Switzerland. Aldi Suisse has cleverly selected the beneficiary associations to appeal to a wide range of population groups.
With sales of 1.2 billion, Aldi Suisse is already the fifth-largest retailer in Switzerland. The company from Germany goes back to a "Tante Emma" store founded in Essen in 1913. This was run by the mother of Karl and Theo Albrecht. After the war, the two brothers took over their parents' business and soon opened a larger store. They continued to expand and by 1950 had grown into a small grocery chain of 13 conventional stores. In 1960, the year of the split into Aldi Nord and Aldi Süd, there were already 300 stores. Due to the rise of self-service supermarkets in West Germany, sales in the Albrecht brothers' very small convenience stores also stagnated in the early 1960s. "Parlor stores" no longer had a future and were constantly losing more sales to supermarket chains. In order to find a way out of this critical situation, Karl and Theo Albrecht also turned to the "supermarket" sales type from 1960 onwards. Today, the Aldi Group operates around 7,000 stores in Europe and around 1,200 stores in Australia and the USA. On average, one store is added somewhere in the world every week.
Andreas Panzeri
