Bold for 1811: The bingo balls roll into the final spurt
The Bern-based agency Bold has created a promotional campaign for Swisscom’s 1811 information service. Since July 19, the bingo balls have been rolling on 1811.ch every evening at 6:11 p.m. Now the website is entering the home stretch with a new look.
The autumnal gala theme will be used on posters, in advertisements and newsletters as well as for various online measures. For the finale on November 18, 2010, there will be hourly draws and celebrity surprise guests. In three months, the website has already attracted over a quarter of a million visitors. Around 32,000 people have registered and actively played bingo more than 65,000 times to date.
