Publicis sews fabric posters for Bernina
Bernina hopes to encourage women in Zurich to take up sewing with fabric posters. The posters, which feature a pre-printed sewing pattern, can be cut out and sewn together to make a dress.
To do this, the poster must be cut out along the line and sewn together with a sewing machine - and the dress in size 36/38 is finished. When the fabric poster is cut off, the paper poster underneath draws attention to the fact that Bernina will be offering more patterns free of charge at Züspa. The new collection can now be found on well-assorted poster stands in and around Zurich.
Responsible at Bernina Switzerland: Christina Ender (Marketing). Responsible at Publicis: Cyrill Wirz (text), Thomas Berger (AD), Peter Rettinghausen (CD), Sabrina Elsässer (consulting), Andreas Caruso (production).
Responsible at Bernina Switzerland: Christina Ender (Marketing). Responsible at Publicis: Cyrill Wirz (text), Thomas Berger (AD), Peter Rettinghausen (CD), Sabrina Elsässer (consulting), Andreas Caruso (production).
