Facebook pages increase sales and awareness of companies
For brands, maintaining a presence on Facebook generally pays off. Having their own Pages can boost sales and increase brand awareness through word-of-mouth.
Companies' social media budgets are still surprisingly low, as the advertising agency DDB points out according to the press release. Many brand providers still completely forego a presence on Facebook, Twitter and the like. In addition to the high costs involved, fear of contact and the risk of communicative errors are often the main reasons for this. Yet more than a third of new Facebook brand fans tend to buy their products.
92% of "friended" consumers are also willing to actively recommend a brand to others - just under half are "certain" to do so. Potential customers most frequently come across companies' Facebook pages through advertisements, followed by recommendations from friends and web searches. On average, users follow nine brands. More than half of these come from the media and entertainment sector.
However, fans of a brand expect special customer service in the form of special offers, download vouchers or exclusive content. They want to feel like VIPs who have access to new products and information before the rest of the public. Benefits from promotions are therefore the most important reason for users to follow a brand on Facebook. This is followed by liking the company, access to information and the opportunity to form an opinion about the brand.
92% of "friended" consumers are also willing to actively recommend a brand to others - just under half are "certain" to do so. Potential customers most frequently come across companies' Facebook pages through advertisements, followed by recommendations from friends and web searches. On average, users follow nine brands. More than half of these come from the media and entertainment sector.
However, fans of a brand expect special customer service in the form of special offers, download vouchers or exclusive content. They want to feel like VIPs who have access to new products and information before the rest of the public. Benefits from promotions are therefore the most important reason for users to follow a brand on Facebook. This is followed by liking the company, access to information and the opportunity to form an opinion about the brand.
