Nielsen: Advertising market grows in the first half of the year
The advertising market has rebounded strongly. In the first half of 2010, advertisers worldwide spent nearly 13 percent, or $238 billion, more than in the same period of 2009. This growth was seen in 35 out of a total of 37 countries, as market researchers at Nielsen point out.
Both radio and newspapers recorded healthy growth in the first six months of 2010. Television remains the frontrunner among advertising media. The upturn was driven in particular by the boom in Latin America and Asia. In Latin America, expenditure shot up by 44.5% in the first half of 2010. The Middle East and Africa region followed in second place with an increase of 23.8%.
In contrast, growth in North America and Europe was still comparatively subdued at 4.7% and 8.5% respectively. In France, the market grew by 11.6%, in the United Kingdom (UK) by 10.7% and in Germany by 9.6%. Exceptions were Spain, where the advertising market remained unchanged, and Ireland, where the market actually shrank by 3%.
In contrast, growth in North America and Europe was still comparatively subdued at 4.7% and 8.5% respectively. In France, the market grew by 11.6%, in the United Kingdom (UK) by 10.7% and in Germany by 9.6%. Exceptions were Spain, where the advertising market remained unchanged, and Ireland, where the market actually shrank by 3%.
