Ruf Lanz advertises with bad sound for Selmi recording studio
Ruf Lanz created a concept for the Selmi recording studio. The concept is intended to make it clear that poor sound quality can ruin even the best product.
The ad features owner Renzo Selmi's Harley, whose exhaust has been unceremoniously replaced by a vuvuzela. The subject appears double-sided in the advertising trade press.
Since 1988, the Selmi sound studio in Zurich has set thousands of TV commercials and films to music, produced more than 25,000 radio spots and created music compositions for brands. And has won three Clio Awards, among others.
Responsible at Selmi sound studio: Renzo Selmi, Christof Grunder. Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Andreas Hornung (text), Mario Moosbrugger (art direction), Kristina Burch (consulting). Photography: Giorgio Balmelli. Image editing: Mario Moosbrugger.
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