Ruf Lanz for the VBZ: Santa Clauses Switch to Trams and Buses
Thanks to the VBZ's frequent service, even Santa Claus can do without his sleigh—and save himself the hassle of traffic and the search for a parking spot.
Ruf Lanz demonstrates in a pointed way—with the latest VBZ ad—that switching to public transit is especially worthwhile during Advent. In the ad, Klaus and Schmutzli have simply abandoned their donkey at the tram stop on Limmatquai.
The theme is currently being used in advertisements and on posters. On Facebook, the VBZ has also encouraged users to write their own personal Christmas stories based on it.
Responsible at VBZ: Heinz Vögeli (Head of Corporate Communications), Silvia da Silva (Project Manager), Alain Kohler (Head of Marketing Communications), Serge Nater (Project Manager), Elina Fleischmann (Project Manager for the Facebook Christmas Story). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Marcel Schläfle (Art Director), Florian Fleischmann (Graphic Design), Markus Ruf (Copy), Kristina Burch (Consultant). Photography: Oliver Nanzig. Image processing: Patrick Rohner.
The theme is currently being used in advertisements and on posters. On Facebook, the VBZ has also encouraged users to write their own personal Christmas stories based on it.
Responsible at VBZ: Heinz Vögeli (Head of Corporate Communications), Silvia da Silva (Project Manager), Alain Kohler (Head of Marketing Communications), Serge Nater (Project Manager), Elina Fleischmann (Project Manager for the Facebook Christmas Story). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Marcel Schläfle (Art Director), Florian Fleischmann (Graphic Design), Markus Ruf (Copy), Kristina Burch (Consultant). Photography: Oliver Nanzig. Image processing: Patrick Rohner.
