New Smart Ads service from Publicitas Publimedia
Publicitas Publimedia is offering a new service called Smart Ads, for which BMB has created an ad. The new Smart Ads give advertisers the opportunity to make their ad campaigns interactive.
Using the mobile image recognition application Paperboy from Kooaba, additional information and other options can be provided behind each ad and sent directly to the prospective customer's smartphone. Anyone who takes a photo of a smart ad immediately receives information about the advertised product or service.
It is precisely this return that is dramatized in an ad promoting Smart Ads. The prospective customer takes a photo of the tennis player, whereupon the immediate return lands on his smartphone: a tennis ball that even seems to shatter the screen with its force. In addition, the most relevant information about the Smart Ads product and a response option to receive the complete return from Publicitas Publimedia.
The ad for Smart Ads can now be seen in Swiss advertising journals.
Response on smartphone
Responsible at Publicitas Publimedia: Cesare Patella (Head of Media & Processing), Roman Häring (Project Manager), Kerstin Waldkircher (Sales Communication). Responsible at BMB: Flavio Meroni, Beat Egger, Marion Lim, Priscilla Kämpfer (creation), Marion Schwager (consulting), Sam Bolleter, Tim Hilpertshauser, Ruth Meier (realization). Animation: SU Productions GmbH. Media: Publicitas Publimedia.
It is precisely this return that is dramatized in an ad promoting Smart Ads. The prospective customer takes a photo of the tennis player, whereupon the immediate return lands on his smartphone: a tennis ball that even seems to shatter the screen with its force. In addition, the most relevant information about the Smart Ads product and a response option to receive the complete return from Publicitas Publimedia.
The ad for Smart Ads can now be seen in Swiss advertising journals.
Response on smartphone
Responsible at Publicitas Publimedia: Cesare Patella (Head of Media & Processing), Roman Häring (Project Manager), Kerstin Waldkircher (Sales Communication). Responsible at BMB: Flavio Meroni, Beat Egger, Marion Lim, Priscilla Kämpfer (creation), Marion Schwager (consulting), Sam Bolleter, Tim Hilpertshauser, Ruth Meier (realization). Animation: SU Productions GmbH. Media: Publicitas Publimedia.
