Publicis: Packshot by Federico Naef
The work in Federico Naef’s portfolio shows that he is also the right photographer for polished product shots. To draw art buyers’ attention to this strength of Naef’s, Publicis created a concept for him that conveys his skills in a minimalist way.
Federico Naef presents himself as a packshot. The idea appeared in a double-page advertisement in the current Lürzers Archiv. As well as on posters that were specially printed on photographic paper for the sake of quality. The posters were only displayed directly in front of advertising agencies.
Responsible at Federico Naef: Federico Naef (photographer). Responsible at Publicis: Cyrill Wirz (text), Thomas Berger (AD), Peter Rettinghausen (CD), Martin Schlatter (consulting).
Responsible at Federico Naef: Federico Naef (photographer). Responsible at Publicis: Cyrill Wirz (text), Thomas Berger (AD), Peter Rettinghausen (CD), Martin Schlatter (consulting).
