Ice tea soon in PET thanks to the Migros community
Migros will soon begin selling its iced tea in PET bottles as well. In doing so, the Swiss retailer is responding to a request from its online community, which had clearly expressed its preference for the iconic Migros iced tea in PET bottles in a survey on the social media platform Migipedia.
On the Migipedia internet platform, Migros customers can give their opinion on an initial 5000 products, ask questions or express wishes. According to a press release issued on Thursday, Migros is keen to listen to its customers and get to know their needs even better. "It is important that we also react after listening, as in this case," explains Urs Peter Naef, FMC media spokesperson.
The PET story started with a comment from user Atos_1981: "Is the ice tea actually available in a PET bottle for on the go?" he asked on the Migipedia Ice Tea page. Many users followed up. In the end, Migros decided to conduct a survey on Migipedia and called on the community to take part via Facebook and Twitter.
The result was clear: over 80 percent were in favor of the new packaging. "A clear statement from the Migros community. The decision to also offer Ice Tea in PET in future was therefore clear. It will be on the shelves before Christmas," says Michael Schmitt, Category Manager Beverages at Migros.
The PET story started with a comment from user Atos_1981: "Is the ice tea actually available in a PET bottle for on the go?" he asked on the Migipedia Ice Tea page. Many users followed up. In the end, Migros decided to conduct a survey on Migipedia and called on the community to take part via Facebook and Twitter.
The result was clear: over 80 percent were in favor of the new packaging. "A clear statement from the Migros community. The decision to also offer Ice Tea in PET in future was therefore clear. It will be on the shelves before Christmas," says Michael Schmitt, Category Manager Beverages at Migros.
