Walder, Werber: Regional 3D poster campaign realized for Clientis
With the tagline «The bank by my side,» Clientis Bezirkssparkasse Uster aims to convey its closeness to its customers in Uster, Dübendorf, and Volketswil. The team at Walder, Werber has brought this promise to life through its current poster campaign.
People in everyday situations are shown as life-size 3D figures in a relaxed dialog with the poster and thus also with the bank. They are intended to show that you are in good company at Clientis BSU and that you can interact with the bank in a completely uncomplicated way.
Walder, Werber implemented the campaign with various posters in the region as well as large construction site brandings. In all cases, the 3D figures do not fit into the usual framework of poster sites and thus draw attention to the fact that the partnership with Clientis BSU is not an everyday occurrence.
Responsible at Clientis BSU: Markus Goetschi, Monika Sedeljsak, Jonas Zollinger. Responsible at Walder, Advertiser: Sandro Walder (overall management), Tobias Fluck (CD), Sascha Völki (AD), Michael Döös (graphics), Murielle Bender (DTP), Daniel Wegmüller (text), Andy Müller, Daniela Heidt (consulting).
Walder, Werber implemented the campaign with various posters in the region as well as large construction site brandings. In all cases, the 3D figures do not fit into the usual framework of poster sites and thus draw attention to the fact that the partnership with Clientis BSU is not an everyday occurrence.
Responsible at Clientis BSU: Markus Goetschi, Monika Sedeljsak, Jonas Zollinger. Responsible at Walder, Advertiser: Sandro Walder (overall management), Tobias Fluck (CD), Sascha Völki (AD), Michael Döös (graphics), Murielle Bender (DTP), Daniel Wegmüller (text), Andy Müller, Daniela Heidt (consulting).
