The online dating service Partnerwinner.ch brings together people who would otherwise never meet. In a new image campaign, the Zurich-based advertising agency Meyer Werbung uses clear images to illustrate this fact, playing with extremes. The posters show couples that could hardly be more different: an orthodox Jew with a devout Muslim woman, a Catholic priest with a provocative Lolita-type young lady and a skinhead with a dark-skinned woman. They all present themselves in deep harmony thanks to Partnerwinner.ch. The advertising message of this sensational campaign is that love knows no boundaries. According to a press release from Meyer Werbung, all the models were surprisingly easy to recruit - except for the orthodox Jew. So agency owner Thomas Meyer, himself of Jewish descent, had a beard added without further ado. The three subjects can be seen for two weeks from July 28 in Zurich, Bern and Basel and will also be used as a print campaign in all Tamedia titles without restriction.Responsible at Partnerwinner.ch: Christoph Lüscher.
Responsible at Meyer Werbung, Zurich: Thomas Meyer (text and creative direction), Nicolas Y. Aebi (photography and art buying).

The online dating service Partnerwinner.ch brings people together who would otherwise never meet. In a new image campaign, the Zurich-based advertising agency Meyer Werbung uses clear images to illustrate this fact, playing with extremes. The posters show couples that could hardly be more different: an orthodox Jew with a devout Muslim woman, a Catholic priest with a provocative Lolita-type young lady and a skinhead with a dark-skinned woman. Thanks to Partnerwinner.ch, they all present themselves in perfect harmony. The advertising message of this sensational campaign is that love knows no boundaries. According to a press release from Meyer Werbung, all the models were surprisingly easy to recruit - except for the orthodox Jew. So agency owner Thomas Meyer, himself of Jewish descent, had a beard added without further ado.
The three subjects will be on display in Zurich, Bern and Basel for two weeks from July 28 and will also be used as a print campaign in all Tamedia titles without restriction.
Responsible at Partnerwinner.ch:
Christoph Lüscher. Responsible at Meyer Werbung, Zurich: Thomas Meyer (copywriting and creative direction), Nicolas Y. Aebi (photography and art buying).