Swiss Olympic relies on motivation from the population
Beijing, the host city of this year's Summer Olympics, is very far away. That is why Swiss Olympic is calling on the Swiss public to support the Swiss Olympic team by sending messages of success, congratulations, and encouragement via the Internet.
Beijing, the venue for this year's Summer Olympics, is a long way away. That is why Swiss Olympic is calling on the Swiss population to support the Swiss Olympic team with success and congratulations as well as motivational texts via the Internet. The campaign, which is linked to a competition, was developed by the Bern agency Freiburghaus und Partner. The competition starts on July 28 with a broad-based online campaign and advertisements in print media throughout Switzerland and will run until August 24. Participants can send in their wishes by text message or by entering them on the www.swissolympic.ch/fanpost website. The entries will be reviewed and published by Swiss Olympic and shown on the TV screens in the House of Switzerland in Beijing. Responsible at Swiss Olympic: Dany Gehrig (Head of Marketing Swiss Olympic).
Responsible at Freiburghaus und Partner: Simon Freiburghaus (Creative Director), Youri Laubscher (Art Director), Pascale Berclaz, Heike Kamieth, Lea Moser (Consulting), Croci & du Fresne (Photo and Composing).
Responsible at Freiburghaus und Partner: Simon Freiburghaus (Creative Director), Youri Laubscher (Art Director), Pascale Berclaz, Heike Kamieth, Lea Moser (Consulting), Croci & du Fresne (Photo and Composing).
