Fax: RTL 2 overtakes Sat 1
«Big Brother» is making it happen: Since its premiere in early March, RTL 2 has attracted more viewers than Sat 1 among the 15- to 49-year-old demographic in Switzerland for the first time.
"Big Brother" makes it possible: Since its launch at the beginning of March, RTL 2 has generated more viewers than Sat 1 for the first time in the 15-49 target group in Switzerland.Fax RTL 2 overtakes Sat 1
In March, RTL 2 had a market share of 6.7 percent, Sat 1 only 6.1 percent. In April, the gap grew even wider, with 7.6 for RTL 2 and 6 percent for Sat 1. RTL 2 also improved its market share by percentage points in the young 15-24 and 15-34 target groups, thanks to "Big Brother." After the last broadcast of the voyeur show on July 9, IP Multimedia sales manager Martin Schlenker expects a downward correction. But it is expected to be short-lived: RTL 2 will launch its own version of "Robinson" in the fall. And "Big Brother" will also be relaunched after the summer break. Whether it will be with a different concept is still up in the air. According to Schlenker, a modified version with only celebrity participants is conceivable. But a version in which ten people travel across the country in a bus for two weeks and are observed by cameras is also possible.
Vogt-Schild: profit explodesDespite a three percent drop in sales to 84.4 million Swiss francs, the Vogt-Schild publishing house looks back on an excellent 1999 financial statement: earnings before interest and taxes soared by 191 percent to 3.5 million Swiss francs. Vogt-Schild also expects growth for 2000.
Viva may take stake in SwizzThe Federal Council has approved German pop broadcaster Viva's 44 percent stake in Swizz Music Television. Viva will now withdraw its programs from the Swiss cable network and broadcast Viva-Swizz.
Metropol distributor exoneratedThe criminal complaint filed by 20 Minuten (Schweiz) AG against an employee of the Metropol distribution company AKS has been dismissed. 20 Minuten accused him of verbally and physically harassing two of its female colporteurs. The women had confirmed this to TeleZüri; however, during police questioning they recanted their statements.
In March, RTL 2 had a market share of 6.7 percent, Sat 1 only 6.1 percent. In April, the gap grew even wider, with 7.6 for RTL 2 and 6 percent for Sat 1. RTL 2 also improved its market share by percentage points in the young 15-24 and 15-34 target groups, thanks to "Big Brother." After the last broadcast of the voyeur show on July 9, IP Multimedia sales manager Martin Schlenker expects a downward correction. But it is expected to be short-lived: RTL 2 will launch its own version of "Robinson" in the fall. And "Big Brother" will also be relaunched after the summer break. Whether it will be with a different concept is still up in the air. According to Schlenker, a modified version with only celebrity participants is conceivable. But a version in which ten people travel across the country in a bus for two weeks and are observed by cameras is also possible.
Vogt-Schild: profit explodesDespite a three percent drop in sales to 84.4 million Swiss francs, the Vogt-Schild publishing house looks back on an excellent 1999 financial statement: earnings before interest and taxes soared by 191 percent to 3.5 million Swiss francs. Vogt-Schild also expects growth for 2000.
Viva may take stake in SwizzThe Federal Council has approved German pop broadcaster Viva's 44 percent stake in Swizz Music Television. Viva will now withdraw its programs from the Swiss cable network and broadcast Viva-Swizz.
Metropol distributor exoneratedThe criminal complaint filed by 20 Minuten (Schweiz) AG against an employee of the Metropol distribution company AKS has been dismissed. 20 Minuten accused him of verbally and physically harassing two of its female colporteurs. The women had confirmed this to TeleZüri; however, during police questioning they recanted their statements.
