Fax: Ad Master auctions banners
Ad Master Schweiz AG is launching an online platform for banner auctions.
Ad Master Schweiz AG launches an Internet platform for banner auctions.Fax Ad Master auctions banners
At addore.ch, advertisers will be able to bid for banner spaces every Wednesday on a last-minute basis and make follow-up bookings for campaign optimization, said Benjamin Aebischer, deputy managing director at Ad Master Switzerland. The launch is to take place in a few weeks.
Blue Window with SportChannelThe Internet portal Blue Window launches a platform for sports fans. In addition to news and results, www.sport.bluewin.ch also offers a store for sports merchandising and chats with athletes. In discussion forums, fans can voice their opinions on sporting events. They can prepare for the Olympic Games in September in Sidney on the website www.goforgold.ch, which Blue Window launched on
May 22.
The Most Expensive Web Broadcast About two million watched the Victoria's Secret lingerie fashion show on Thursday, which was produced just for the Internet. According to a spokesperson for the production company Intimate Brands, it was the most watched and most expensive web broadcast in history. Top models such as Laetitia Casta, Heidi Klum, Stephanie Seymour and Tyra Banks performed tops, stockings and other lingerie pieces in 25 minutes.
Domain ruling goes to appealThe German Federal Court of Justice will review the ruling on the anti-competitive nature of descriptive domain names. A Hamburg court had ruled that there was a general interest in keeping domains free for general designations such as mitwohnerzentrale.de. As a result of the ruling, the Swiss language course organizer Boa Lingua was also warned by German competitors to give up the address sprachen.ch. A ruling by the Federal Court of Justice is not expected until early next year at the earliest.
At addore.ch, advertisers will be able to bid for banner spaces every Wednesday on a last-minute basis and make follow-up bookings for campaign optimization, said Benjamin Aebischer, deputy managing director at Ad Master Switzerland. The launch is to take place in a few weeks.
Blue Window with SportChannelThe Internet portal Blue Window launches a platform for sports fans. In addition to news and results, www.sport.bluewin.ch also offers a store for sports merchandising and chats with athletes. In discussion forums, fans can voice their opinions on sporting events. They can prepare for the Olympic Games in September in Sidney on the website www.goforgold.ch, which Blue Window launched on
May 22.
The Most Expensive Web Broadcast About two million watched the Victoria's Secret lingerie fashion show on Thursday, which was produced just for the Internet. According to a spokesperson for the production company Intimate Brands, it was the most watched and most expensive web broadcast in history. Top models such as Laetitia Casta, Heidi Klum, Stephanie Seymour and Tyra Banks performed tops, stockings and other lingerie pieces in 25 minutes.
Domain ruling goes to appealThe German Federal Court of Justice will review the ruling on the anti-competitive nature of descriptive domain names. A Hamburg court had ruled that there was a general interest in keeping domains free for general designations such as mitwohnerzentrale.de. As a result of the ruling, the Swiss language course organizer Boa Lingua was also warned by German competitors to give up the address sprachen.ch. A ruling by the Federal Court of Justice is not expected until early next year at the earliest.
