Fax: Y&R: After WPP now Publicis
On April 29, the British advertising holding company WPP broke off merger talks with Young & Rubicam, New York. According to reports, the two sides could not reach an agreement on the buyout clause for Y&R management.
British advertising holding company WPP broke off merger talks with Young & Rubicam, New York, on April 29. According to reports, no agreement was reached on the takeover clause for the Y&R management.Fax Y&R: After WPP now Publicis
French advertising group Publicis, on the other hand, announced on May 2 that it was looking into a merger with Y&R. Together, the two would become the fourth-largest advertising company in the world. According to analysts, Publicis has bad cards: For U.S. investors, an offer only in shares is uninteresting; whether Publicis can raise enough cash is doubtful.
kloiber collects 350 million for tm 3 Film rights trader Herbert Kloiber receives almost 350 million from Rupert Murdoch.
D-Mark for his 34 percent stake in German station TM 3. According to the Süddeutsche Zeitung, Kloiber intends to use this to enter the pay TV business. Murdoch is handing over the broadcasting rights for TM 3's Champions League to Premiere and RTL and wants to position TM 3 as a health and fitness channel.
FCB wins Compaq budget U.S. computer manufacturer Compaq has awarded its global budget of more than $300 million to FCB Worldwide (see also page 12). FCB beat out previous handler DDB Worldwide in the final round of the pitch. According to CEO Peter Leutenegger, it is not yet clear when the Swiss agency FCB Leutenegger Krüll will start working for Compaq. Currently, Seiler DDB is handling the budget.
Havas has reached target size The French advertising holding company Havas has achieved its stated goal of taking a place among the top five. In Advertising Age's latest global ranking, Havas climbed from 6th to 4th place thanks to the acquisition of Snyder Communications. However, the gap to third-placed WPP is wide: at $4.82 billion, WPP generated twice as much gross revenue in 1999 as Havas (2.39 billion).
French advertising group Publicis, on the other hand, announced on May 2 that it was looking into a merger with Y&R. Together, the two would become the fourth-largest advertising company in the world. According to analysts, Publicis has bad cards: For U.S. investors, an offer only in shares is uninteresting; whether Publicis can raise enough cash is doubtful.
kloiber collects 350 million for tm 3 Film rights trader Herbert Kloiber receives almost 350 million from Rupert Murdoch.
D-Mark for his 34 percent stake in German station TM 3. According to the Süddeutsche Zeitung, Kloiber intends to use this to enter the pay TV business. Murdoch is handing over the broadcasting rights for TM 3's Champions League to Premiere and RTL and wants to position TM 3 as a health and fitness channel.
FCB wins Compaq budget U.S. computer manufacturer Compaq has awarded its global budget of more than $300 million to FCB Worldwide (see also page 12). FCB beat out previous handler DDB Worldwide in the final round of the pitch. According to CEO Peter Leutenegger, it is not yet clear when the Swiss agency FCB Leutenegger Krüll will start working for Compaq. Currently, Seiler DDB is handling the budget.
Havas has reached target size The French advertising holding company Havas has achieved its stated goal of taking a place among the top five. In Advertising Age's latest global ranking, Havas climbed from 6th to 4th place thanks to the acquisition of Snyder Communications. However, the gap to third-placed WPP is wide: at $4.82 billion, WPP generated twice as much gross revenue in 1999 as Havas (2.39 billion).
