Wavering in the print sea
Because the method used to calculate readership figures changes in the fall—from the so-called K1 figure to the new LpA figure (readers per issue)—the current circulation certification takes on a very special significance.
Because the way in which readership figures are surveyed changes in the fall from the so-called K1 to the new LpA value (readers per issue), the current certification of circulation has a very special significance.Those who can maintain the number of printed copies this year and in 2001 are well placed in the choppy waters of the print sea, because circulation is currently the most tangible comparable point of reference for publishers. Which title was subject to which fluctuations can be found on pages 26 to 30.
