Target group-oriented, individual and comprehensive
How Axpo effectively reaches its various target audiences through integrated annual reporting.
The Axpo Group is in dialog with a wide variety of stakeholder groups: Customers, shareholders, employees and interest groups have diverse expectations of the company and the future of energy - as well as different information interests and reading habits.
Integrated publication concept as a solution
In order to be heard in the polyphonic dialog about the future of energy, Axpo wants to make it easy for its stakeholder groups and tries to address them as individually as possible. To this end, Schneiter Meier Külling has developed an integrated publication concept that divides the annual reporting into various publications. The annual report, financial report and sustainability report are each tailored to a specific audience and their information needs and reading habits.
Individual and precise approach
This gives each publication an individual character and optimally meets the expectations of the target groups: While the Annual Report provides a comprehensive account of the financial year, the Sustainability Report provides evidence of Axpo's sustainability efforts. The Financial Report, with its sober financial reporting, serves the needs of the target group.
the financial community.
Efficiency and cost-cutting potential
Thanks to the content bracket "Energy is the future" and a uniform design, all publications are clearly recognizable as members of the Axpo publication family. This strengthens the profile of the Axpo brand. The division into separate publications also opens up potential for savings by adapting the circulation to the size of the respective target group.
Intuitive and journalistic information transfer
The reader guidance in all publications is optimally adapted to intuitive and selective reading behavior. Two reading levels provide the reader with different access points and entry points. Quick readers are specifically addressed with key messages and graphic elements, while the main reading level provides in-depth information. Various journalistic formats also create variety and increase interest. For example, Axpo sheds light on controversial key topics such as "renewable energies", "nuclear energy" and "mobility" in special sections, shows the pros and cons and reveals its own position.
Integrated online communication
Finally, the online version condenses the content of the annual report and, thanks to the intuitive navigation, allows the content to be explored in greater depth. As a service for analysts, the most important financial figures are available for download in Excel tables. In addition, the online platform of the Axpo website combines all publications as downloadable pdf documents.
Keystone: new company brochure
If you want to find out more about Axpo quickly, the new Axpo company brochure, which will be published in the next few weeks, will give you the most important information in a nutshell. For the time being, it marks the end of the range of publications. It now covers the information needs of a wide range of target groups both offline and online: from specialists and generalists to people who want to find out more in a nutshell. All publications support Axpo in its broad and target group-oriented dialog on Switzerland's energy future.
Gregor Herbst
Schneiter Meier Külling increases the corporate value of its clients: As one of the leading providers of brand development and management in Switzerland, Schneiter Meier Külling supports its clients in change processes with strategically sound brand consulting and has been developing successful national and international brand solutions for 20 years.
Integrated publication concept as a solution
In order to be heard in the polyphonic dialog about the future of energy, Axpo wants to make it easy for its stakeholder groups and tries to address them as individually as possible. To this end, Schneiter Meier Külling has developed an integrated publication concept that divides the annual reporting into various publications. The annual report, financial report and sustainability report are each tailored to a specific audience and their information needs and reading habits.
Individual and precise approach
This gives each publication an individual character and optimally meets the expectations of the target groups: While the Annual Report provides a comprehensive account of the financial year, the Sustainability Report provides evidence of Axpo's sustainability efforts. The Financial Report, with its sober financial reporting, serves the needs of the target group.
the financial community.
Efficiency and cost-cutting potential
Thanks to the content bracket "Energy is the future" and a uniform design, all publications are clearly recognizable as members of the Axpo publication family. This strengthens the profile of the Axpo brand. The division into separate publications also opens up potential for savings by adapting the circulation to the size of the respective target group.
Intuitive and journalistic information transfer
The reader guidance in all publications is optimally adapted to intuitive and selective reading behavior. Two reading levels provide the reader with different access points and entry points. Quick readers are specifically addressed with key messages and graphic elements, while the main reading level provides in-depth information. Various journalistic formats also create variety and increase interest. For example, Axpo sheds light on controversial key topics such as "renewable energies", "nuclear energy" and "mobility" in special sections, shows the pros and cons and reveals its own position.
Integrated online communication
Finally, the online version condenses the content of the annual report and, thanks to the intuitive navigation, allows the content to be explored in greater depth. As a service for analysts, the most important financial figures are available for download in Excel tables. In addition, the online platform of the Axpo website combines all publications as downloadable pdf documents.
Keystone: new company brochure
If you want to find out more about Axpo quickly, the new Axpo company brochure, which will be published in the next few weeks, will give you the most important information in a nutshell. For the time being, it marks the end of the range of publications. It now covers the information needs of a wide range of target groups both offline and online: from specialists and generalists to people who want to find out more in a nutshell. All publications support Axpo in its broad and target group-oriented dialog on Switzerland's energy future.
Gregor Herbst
Schneiter Meier Külling increases the corporate value of its clients: As one of the leading providers of brand development and management in Switzerland, Schneiter Meier Külling supports its clients in change processes with strategically sound brand consulting and has been developing successful national and international brand solutions for 20 years.
