News: New Media Circle
On November 17, the first event of the New Media Circle was held at the Swiss National Museum in Zurich.
On November 17, the first event of the New Media Circle was held at the Landesmuseum in Zurich.News New Media Circle
The online advertising initiative was launched by Borsalino.ch, Search.ch and Real Media. MSN, NZZ Online, Ringier, Sunrise and Tamedia have already been won over to participate. The aim of the event, which is to be held three to four times a year, is to improve the dialog between customers, intermediaries and providers of online advertising. In particular, the organizers hope to achieve greater integration of new media in the advertising and media planning of classic agencies.
WAPs are flops Current WAP offerings do not meet the needs of the user. This is the conclusion of a study by Forrester Research (www.for rester.com). None of the 50 sites tested were able to meet the demands of the test team. According to Forrester, today's WAP sites make the mistake of squeezing complex Internet content onto the small display of cell phones. WAP providers would have to turn more to "microdesign". By this, the consulting firm means simple navigation as well as short and precise content.
The online advertising initiative was launched by Borsalino.ch, Search.ch and Real Media. MSN, NZZ Online, Ringier, Sunrise and Tamedia have already been won over to participate. The aim of the event, which is to be held three to four times a year, is to improve the dialog between customers, intermediaries and providers of online advertising. In particular, the organizers hope to achieve greater integration of new media in the advertising and media planning of classic agencies.
WAPs are flops Current WAP offerings do not meet the needs of the user. This is the conclusion of a study by Forrester Research (www.for rester.com). None of the 50 sites tested were able to meet the demands of the test team. According to Forrester, today's WAP sites make the mistake of squeezing complex Internet content onto the small display of cell phones. WAP providers would have to turn more to "microdesign". By this, the consulting firm means simple navigation as well as short and precise content.
