Elke Zappe powers new for balance
Former advertising executive Elke Zappe (Studer & Zappe) will take over as head of WM Wirtschaftsmedien AG on January 1 from Edi Häusler, who will now head the Customer Service division.
As of January 1, ex-advertiser Elke Zappe (Studer & Zappe) will take over as head of WM Wirtschaftsmedien AG from Edi Häusler, who will now be in charge of Customer Service.Zappe is to further develop "Bilanz's multimedia strategy" with Medard Meier, editor-in-chief of Bilanz, according to a media release from Jean Frey AG. Häusler replaces Peter Kümmerli, publishing director of Beobachter, who was responsible for Customer Service on an interim basis.
