Unusual advertising posters in South America
Advertising posters in Peru catch the visitor's eye, at least on busy roads and in larger villages and towns. These are hung on every free piece of wall, seemingly without a clearly recognizable strategy.
At first glance, the many advertising posters on stores, bars, restaurants and all kinds of other walls do not appear to be based on a well-thought-out strategy, but rather randomly placed and hung up. However, if you follow the Panamericana, the large main road that connects the countries of South America by land along the coast, you come across a clear strategy: "Standing out is everything". An oversized human figure, buried in the sand except for his hands and head, lies in front of a computer screen. In some villages, however small, huge posters seem to outnumber the houses. Other street posters are three-dimensional. Until a few years ago, many of the posters were not only illuminated, but even lit up themselves. However, this was then banned, as such illuminated advertising could distract drivers from the traffic. (uma)
Advertising motif on the Panamericana between Lima and Ica.
Billboards tower over a village along the Panamericana between Lima and Chinca.
Three-dimensional advertising posters on the Panamericana in Peru.
