Books! Buy fresh books!
Advertising does not have to be expensive: booksellers spend only two to three percent of sales on advertising.
Advertising doesn't have to be expensive: booksellers spend only two to three percent of sales on advertising. Despite slim profits, creative solutions range from original bookmarks to cheeky streetcar posters and banner ads. On page 17, you can find out what imaginative virtues, born of financial necessity, look like.
